About

Black and white portrait of the founder of WITEE ROOTS, a Black-owned streetwear brand from London.SMART. BOLD. ROOTED.

WITEE ROOTS is a Black-owned brand from London, blending culture, humour and UK urban streetwear into statement-making graphic tees.

The name WITEE is a play on witty tees — designs rooted in wordplay, attitude and heritage. Not just fashion, but conversation starters. Culture you can wear.

Our logo, an abstract tree with bold roots, symbolises growth, identity and where we come from — a modern mark for a legacy that runs deep.

I started WITEE ROOTS to put culture front and centre. Not just the past, but the pride, energy and everyday realness of Black British life, with a subtle nod to the culture across the pond.

Each tee is unisex, ethically made, and designed for those bold enough to wear it — whether you’re repping your roots or standing in solidarity.

We don’t just wear tees.
We wear truth.

Explore the collection and wear your story.