About

Smart. Bold. Rooted.

WITEE ROOTS (“witty roots”) is Black-owned, founded in London, and born from a simple idea: history, humour, and heritage deserve to be worn, not just read in books.

I started Witee Roots to put culture front and centre, turning powerful quotes, sharp design, and unapologetic pride into everyday style. Each tee celebrates Black excellence. From thinkers and rebels to pioneers, with a mix of wit, attitude, and relevance.

Designs are gender-neutral, made for anyone repping their roots, challenging the norm, or sparking conversations that matter.

Whether you’re part of the culture or standing in solidarity, you’re welcome here.

We don’t just wear T-shirts. We wear truth.

Explore the collection and wear your story.